Privacy Policy

Effective Date: 06 Aug 2025

Thank you for visiting MedPal at medpal.health. This Privacy Policy outlines how we collect, use, and protect your information when you interact with our website. By using this site, you agree to the terms described below.

1. Information We Collect

We collect certain information to improve our website, provide a better user experience, and support our mission of increasing medical price transparency. The types of information we may collect include:

• Log Information: Such as your IP address, browser type, device type, operating system, pages visited, and timestamps.
• Cookies and Tracking Technologies: We use cookies and similar technologies to remember preferences, understand usage patterns, and improve performance. These include both session cookies (temporary) and persistent cookies (stored on your device).

2. Analytics and Advertising

We use Google Analytics and Google Ads to better understand how visitors engage with our site and to reach people through advertising across the web.

Google Analytics

We use Google Analytics to analyze site traffic and behavior. This may include:

• Standard usage reporting
• Demographic and interest reporting
• Google Signals for cross-device insights
• Remarketing and advertising features

Data collected through Google Analytics is stored by Google on servers in the United States. For more information on how Google handles data, visit Google's Privacy Policy.

Google Ads

We use Google Ads to display relevant ads across the Google Display Network and in Google Search results. We may also use features such as:

• Remarketing: To show ads to past visitors
• Conversion tracking: To measure the performance of our ads
• Audience targeting: Based on site activity, interests, or location

These services may collect data using cookies, pixels, or similar tools.

3. How We Use Your Information

We use the data we collect to:

• Improve website performance and user experience
• Analyze site usage and audience demographics
• Serve and optimize Google Ads campaigns
• Provide relevant, non-personalized or personalized advertising (based on your settings)

We do not sell or rent your personal information.

4. Your Privacy Choices

You can control how your data is used for advertising:

• Google Ads Settings: https://adssettings.google.com
• Google Analytics Opt-Out Add-On: https://tools.google.com/dlpage/gaoptout
• Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org

Please note that opting out will not stop ads entirely, but it will limit personalization based on your activity.

5. Third-Party Services

We may work with third-party service providers who help us operate the site and deliver content or ads. These vendors are required to safeguard your information and use it only for authorized purposes.

6. Data Security

We take appropriate steps to protect your personal information from unauthorized access, misuse, or disclosure. However, no internet transmission or storage method is completely secure. Use the site at your own discretion.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Significant changes will be posted on this page with a revised effective date. We encourage you to review this policy regularly.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: ampt.tulsa@gmail.com